MultiBall | Asics flagship store activation – Barcelona
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Asics flagship store activation – Barcelona

Project Name
Asics flagship store – Barcelona

Date
18 Feb 2020

Category
Retail

About this Project

Our latest activation of retail took place at the ASICS Flagship Store in the heart of Barcelona.

 

“I was able to showcase my racket skills, have fun AND win a 40% voucher, that I immediately redeemed for Christmas presents. This should be installed in every store, my kids would not want to leave!”

Xavi, 38

About this Project

Our latest activation in the world of retail took place at the ASICS Flagship Store in Barcelona, located on the illustrious Avinguda Diagonal.

Over the duration of 2 weeks, our LED MultiBall system was accessible to be played outdoors in front of the retail space during store hours.

Passerby and interested players could participate in a branded ASICS game challenge to win vouchers based on their scores, which in turn could be redeemed directly in store.

This led to an increase of a whopping 50% more traffic of in-store shoppers and a sales increase of 11% in total in comparison to the same time period in 2018.

How we did it

Let´s talk about your project

Hi, my name is Nick. I have worked in the special projects and events business for the past 15 years. This has taught me the importance of creating meaningful and outstanding brand experiences to engage clients and end consumers. I would be happy to share my experiences and discuss how we can draw attention to your products.

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