MultiBall | Peugeot / King of the court
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Peugeot / King of the court

Project Name
Peugot / King of the court

Date
03 Nov 2019

Category
Automotive

About this Project

The “King of the Court Challenge” allowed tennis amateurs and pros alike to test their skills during a time period of one week @ the ABN AMRO World Tennis Tournament in Rotterdam, Netherlands.

About this Project

Our game development team created a custom tennis challenge to cater to the agencies needs, in close contact with main sponsor Peugeot. The challenge consisted of hitting a moving target and was broken down into three main categories, that were used to score each individual challenger.

Statistics show an incredible level of engagement, as the game was started almost 2000 times in a time span of 7 days, so almost non stop, uninterrupted play. Players could win a training session hosted by the “Next Gen Lions”, or the best Dutch youth players, as well as a trip to the semifinals of the French Open!

Thanks to the help of our local distributors @ Court Performance NL http://courtperformance.com, we were able to achieve a real in game challenge, that accurately showed which skill set was needed to achieve a top score. I.e. top players also received top scores.

How we did it

Let´s talk about your project

Hi, my name is Nick. I have worked in the special projects and events business for the past 15 years. This has taught me the importance of creating meaningful and outstanding brand experiences to engage clients and end consumers. I would be happy to share my experiences and discuss how we can draw attention to your products.

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