Retail & Brand Activation
In today’s digital and “always-on” world, customers expect retailers to anticipated and meet their needs in real time. Activation events allow brands to create the experiences necessary to win the right audience, bring traffic in-store, and introduce new merchandise. These events draw customers out of their homes and therefore cannot be replicated online. The resulting in-store traffic is amplified by participants sharing their experiences online and laying down enticing optics for future in-store customers.
People love to play and they will spend time doing it in your retail space. Once somebody started to play, the crowd will grow and attract more and more people. A full house in your store looks good on your online platforms.
Brand-activation events (sometimes called experiential marketing) have been used by large brands and scrappy startups to attract users and to get attention on social networks. While still a relatively new marketing channel, events can be extremely effective at delivering both in-store traffic and online accolades.
Watch these videos to see how easy it is to engage with your clients.