MultiBall | Wolffkran open / The crane game
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Wolffkran open / The crane game

Project Name
Wolffkran open / The crane game

Date
16 Jan 2020

Category
Expo, Fan activation

About this Project

I never thought a game with cranes could be so much fun – and I even improved my backhand!

Luisa, 17

About this Project

The annual indoor ATP tournament, Wolffkran Open in Ismaning features a who’s who of international tennis stars every year. In order to activate and boost engagement under the attending fans, we created a custom game with the main sponsor, Wolffkran.

Wolffkran happens to be one of globes biggest manufacturers of cranes, so we decided to incorporate that into a tennis themed game. Always up for a challenge, we managed to pull of the impossible and create an out of this world experience AND showcase the product at the same time.

What we created is a game combining the building aspect of cranes and the precision of tennis. Contestants have to build a structure using buildings blocks and shipping containers that will stand on itself. Our in-game physics engine made sure that if it was to wobbly, it would come tumbling down. The player with the highest stable structure was crowned the winner of the “Crane Game Challenge”!

Let´s talk about your project

Hi, my name is Nick. I have worked in the special projects and events business for the past 15 years. This has taught me the importance of creating meaningful and outstanding brand experiences to engage clients and end consumers. I would be happy to share my experiences and discuss how we can draw attention to your products.

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