During the busy Christmas season, ASICS Iberia wanted to turn their Barcelona flagship store into a standout destination. The goal was clear: boost traffic, engage shoppers, and drive sales. To make it happen, they launched the “BCN Challenge”: an interactive and for ASICS personalised game at the MultiBall system right at the storefront.
Players used their hands or rackets to match virtual ASICS shoes in a fast-paced game that was open to everyone. To join the queue and play, participants had to enter their contact information, turning every game session into a new lead. With discount vouchers and a live leaderboard, the experience was designed for both fun and measurable results.
From Engagement to Impact
Over just two weeks, the activation attracted more than 500 players a day. Store traffic jumped by 50 % and sales rose 11 % compared to the previous year. The game also sparked a wave of user-generated content, giving ASICS added online visibility during the peak shopping season.
For ASICS, the campaign proved how gamified retail can boost revenue and brand connection at the same time.
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