Walk into MultiMatch in Cleveland, Australia, and you won’t find the usual maze of soft play tunnels or dusty ball pits. Instead, you will find a space that feels alive, built entirely around interactive play.
Founder Leah James noticed a worrying trend in her community. Too many kids were dropping out of physical activity once they felt they weren't "sporty enough." At the same time, traditional indoor venues often left parents sitting on the sidelines, waiting for playtime to be over. Leah wanted to create a space where confidence, movement, and family bonding could happen naturally.
To achieve this, she needed a centerpiece that didn't care how athletic you were—it just needed to be incredibly fun. She found that solution in MultiBall.
Shattering the "Passive Parent" Barrier
By placing MultiBall at the center of her business, Leah leveled the playing field. Because the 45+ games rely on fun mechanics rather than pure athletic prowess, the skill gap between parent and child disappears. Parents are actively joining in, making mistakes, and laughing with their kids.
Impressive Business Growth
This focus on shared, interactive fun has translated directly into business success. Since opening, MultiMatch has hosted over 3,200 player experiences. But the most impressive metric is their retention rate: Over two-thirds of returning customers have already booked multiple additional sessions. Combined with a flawless 5-star rating, MultiMatch proves that an indoor playground built on active, digital movement is a highly sustainable, community-focused business model.
Want to see the exact metrics and learn how Leah uses the system to keep her attraction fresh year-round?
