Lululemon's US Open activation with MultiBall

September 10, 2024

Lululemon recently turned heads at the US Open with an innovative activation at their 5th Avenue store, integrating MultiBall’s interactive technology into a tennis-themed challenge. The activation drew in tennis fans and shoppers alike, blending physical play with digital interaction to create an engaging experience. This dynamic installation not only entertained but also built a deeper connection between fans and the brand.

Watch the video below to get a taste of the experience:

Discover how MultiBall can bring similar excitement to your tennis center or retail space, driving engagement and creating memorable experiences.

This was made possible in a collaboration with our partner; Interactive Entertainment Group! Read more details how they and Lululemon took technology and sports to create a memorable experience in their blog post.

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