
EA Sports FC 27 Made MultiBall the Centerpiece of Its Gamescom Booth
Major brands do not choose their Gamescom centerpiece lightly. With hundreds of thousands of visitors and every studio competing for attention, the activation has to stop people in their tracks, ke...

Interactive Brand Activations for the World Cup and Major Sporting Events
The 2026 World Cup has arrived in North America, and with it the single biggest stage of the year for brands to reach a passionate, captive audience. Across host cities, fan festivals, and sponsor ...

Game, Set, Match: How BMW Brought Interactive Tennis to Munich’s City Center
Public activations in high-traffic city centers are always a balancing act. You need something engaging enough to stop people in their tracks, but practical enough to run safely in a crowded square...

No More Boring Fan Zones: Inside Bayer 04 Leverkusen's Interactive Stadium Upgrade
Bayer 04 Leverkusen is setting a new global standard for the stadium experience. The 2024 German Bundesliga champion is officially the first club in the Bundesliga and the first soccer club in the ...

The Secret Tool to BMW's Event Success
At a high-profile sporting event like the Erste Bank Open (ATP Vienna), brand presence for BMW Austria is critical. The challenge for event agency Agency Spark was to stand out from the mass of spo...

A Winning Tennis Campaign: Movistar Scores Big with Rafael Nadal
During the Wimbledon and US Open tournaments, Movistar wanted to create an unforgettable brand experience that connected with tennis fans. With the MultiBall system, they launched the “Twitter Chal...

Driving Foot Traffic and Revenue: ASICS' Success with MultiBall
During the busy Christmas season, ASICS Iberia wanted to turn their Barcelona flagship store into a standout destination. The goal was clear: boost traffic, engage shoppers, and drive sales. To mak...

Lululemon's US Open activation with MultiBall
Lululemon recently turned heads at the US Open with an innovative activation at their 5th Avenue store, integrating MultiBall’s interactive technology into a tennis-themed challenge. The activatio...

MultiBall Rolls into BMW World!
One of our MultiBall systems has found a permanent home in one of Munich’s most iconic destinations—BMW World! This collaboration brings a blend of movement and interactive gaming to the heart of t...

Toni Kroos Academy Partners with MultiBall
The Toni Kroos Academy hosted a special training event for young soccer enthusiasts, featuring an exciting collaboration with MultiBall. This partnership delivered a unique blend of soccer and inte...

MultiBall at EURO2024: Enhancing the Fan Experience in Berlin
At the heart of the EURO2024 excitement, MultiBall is making waves at the Olympiastadion Berlin. The innovative interactive sports system is set up in the stadium concourse, offering fans an enga...
Update 2026: The Player Queue has since the initial launch been reworked and expanded. Every MultiBall system now includes a free Player Queue, while the advanced lead-capture version has become ...

Embrace the hottest Trend in Active Entertainment Going for the gold: The effect of competitive socialization on managerial attainment Inside New York City’s new Virgin Hotel, you...
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